The best digital marketing strategies are those that reach out and interact with customers on all of their various digital devices.
There are myriad types of digital marketing strategies. You may choose one or two or might feel compelled to tackle them all for the most beneficial results.
Here's what you need to know about nine digital marketing strategies your business should be using.
1. Search Engine Optimisation
Digital marketing is all about interacting with customers on their various devices. One of the most important digital marketing strategies is search engine Optimisation, or SEO. By optimising your website's structure and its content for search engines, you can reach more potential customers and improve your business's visibility online.
SEO involves improving your website's ranking in search engine results pages (SERPs), making it easier for viewers to find your site when they're looking for products or services like yours. You accomplish this by using keyword strategies.
Keyword strategies for your website, content, and ads can help you reach more people who are interested in what you have to offer. When you use the right keywords, you can attract more qualified leads and customers who are already interested in what you have to offer.
2. Content Marketing
Working in tandem with SEO, content marketing is another important digital marketing strategy. Content marketing involves creating and publishing interesting, valuable, and relevant content on your website and other online channels to attract and engage potential customers.
When you create great content, people are more likely to find your website when they're looking for information related to your products or services. They may also be more likely to visit your website again in the future and share your content with others.
Content marketing can generate organic search results over time, and it can also help you to build a positive reputation for your business. As people become more familiar with your brand, they may be more likely to do business with you in the future.
3. Social Media Marketing
Social media marketing is another essential digital marketing strategy. By creating and managing social media profiles for your business, you can reach more potential customers and build relationships with them online.
When you create social media profiles for your business, be sure to populate them with interesting, valuable, and relevant content. You can also use social media to interact with customers and answer their questions.
It's important to be active and engaging on social media. If you're not responsive, customers may take their business elsewhere.
With social media marketing, you can engage organically, but you can also pay for ads to run on platforms like Facebook and Instagram.
4. Pay-Per-Click or Performance Marketing
Paid search engine marketing, also known as pay-per-click (PPC) marketing, is a great way to reach more potential customers who are already interested in what you have to offer. With PPC marketing, you create and run ads that appear in search engine results pages (SERPs).
When someone searches for a term related to your business, they may see one of your ads. If they click on your ad, they'll be taken to your website. You only pay when someone clicks on your ad.
This type of advertising can be very effective because you're targeting people who are already interested in what you have to offer. You can also control how much you spend on PPC advertising, so it's a great way to test the waters and see how well your marketing campaigns are performing.
5. Email Marketing
Email marketing is a great way to stay in touch with current and potential customers. You can use email marketing to send out newsletters, special offers, and other types of content to your subscribers, including promoting the newest content you've published on your website or blog.
When you create email marketing content, be sure to make it interesting and valuable. You want your subscribers to look forward to receiving your emails. And, most importantly, you want them to take action when they receive your email.
6. Video Marketing
Video marketing is a great way to reach and engage potential customers. By creating videos about your products or services, you can give people a sneak peek of what they can expect if they do business with you.
Videos can also be used to explain complex concepts or processes in a simple, easy-to-understand way. And, when done correctly, videos can be very engaging and entertaining.
Video marketing is a great way to reach more people on YouTube and other video-sharing platforms. You can also use videos to create ads that run on social media platforms like Facebook and Instagram.
7. Mobile Marketing
Mobile marketing is a great way to reach and engage potential customers who are using their smartphones and other mobile devices to access the internet. By creating mobile-friendly websites and content and by using mobile-specific ad targeting, you can reach more people who are likely to be interested in what you have to offer.
In addition, you can use apps and text messages to reach and engage potential customers. And with the advent of location-based services, you can target potential customers who are near your business.
8. Influencer Marketing
Influencer marketing is a great way to reach and engage potential customers. An influencer is someone who, through popularity, has a lot of influence over the purchasing decisions that people make. By working with influencers, you can reach more potential customers who are already interested in what you have to offer.
When you work with an influencer, be sure to choose one who is relevant to your business and who has a large following. You also want to make sure that the influencer is credible and trustworthy.
9. Affiliate Marketing
Another form of digital marketing is called affiliate marketing, where businesses (or individuals) support other businesses by promoting their product or service in exchange for a commission.
As a business, you could seek out other businesses or people who are interested in promoting your product and service - or you can connect with other businesses whose products and services you're happy to promote for a fee.
For example, a website design company might have an affiliate relationship with a web hosting company. If the website design company sells a customer the third-party web-hosting, they get a commission.
There are several ways you can use digital marketing to grow your business. By using a variety of different digital marketing strategies, you can reach and engage more potential customers than ever before. And by targeting potential customers who are already interested in what you have to offer, you can increase your chances of making a sale.
Digital marketing is a great way to connect with your customers on their various devices. By using a variety of different strategies, you can create a cohesive customer experience that will help you grow your business online.
At Rise, we have a great deal of expertise across these 9 marketing approaches. Reach out to us at [email protected] to see whether we can help your business grow.