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Digital Marketing vs Growth Marketing: What's the difference?

Updated: Jun 2, 2023

Growth marketing vs digital marketing.

You must have heard about digital marketing and growth marketing, both popular buzzwords in today's marketing world.

But do you know the difference between them? If not, don't worry, you're not alone.

Believe me; even some marketing experts get confused about the two terms. In this guide, we'll delve deeper into what each means, what sets them apart, and why you should care.

Digital Marketing

Digital marketing is a general term referring to using digital channels to promote and advertise products or services.

Digital channels could be anything from websites, social media platforms, email marketing, mobile apps, and search engines.

Digital marketing focuses on creating an excellent customer experience and an online presence for businesses.

It utilises various tactics to attract and retain customers such as search engine optimisation (SEO), pay-per-click (PPC), content marketing, social media marketing, and email marketing.

Growth Marketing

Growth marketing is a subset of digital marketing but with a more strategic approach to drive growth in a business.

Growth marketers focus on identifying the right channels, the right messaging, and the right audience to optimise growth for their businesses.

Their goal is to achieve rapid growth through cost-effective means and make calculated data-driven decisions.

Growth marketing involves testing and measuring various marketing tactics such as value proposition, segmentation, referral marketing, and funnel optimisation.

Digital Marketing vs Growth Marketing: What sets them apart

To sum up, the primary difference between digital marketing and growth marketing is that the latter is a subset of the former, with a more strategic approach towards driving business growth.

Digital marketing, on the other hand, encompasses all activities aimed to promote a brand through online channels.

Simply put, traditional marketing focuses primarily on the top end of the user journey funnel - awareness and acquisition - while Growth Marketing incorporates the whole funnel.

Digital Marketing vs Growth Marketing

Why You Should Care

As it has been acknowledged, digital marketing is essential for the survival of businesses today.

Growth marketing, on the other hand, helps businesses to grow and achieve rapid growth cost-effectively.

So, it is vital to decide which marketing strategy makes more sense for your business. If you have a new business or a startup, or just have ambitious growth goals, growth marketing may be more appropriate for you.

But if you have an established business that needs to maintain its online presence, then digital marketing might be just what you need.

In conclusion, understanding the difference between digital marketing and growth marketing is crucial for business success.

While digital marketing deals with building an online presence through various digital channels, Growth marketing focuses on achieving rapid growth through cost-effective means.

Therefore, if you're looking to start a new business or wanting to grow your existing business, Growth marketing may be the better approach to get started.

However, keep in mind that digital marketing is still an essential strategy for maintaining online presence and engaging customers.

Choosing the right marketing approach depends on your business goals, budget, and audience.


Speak to a Growth Marketing Specialist

Rise - Growth Marketing Collective is a team of digital marketing and growth marketing specialists. Get in touch to find out how it can work for your business.


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