Growth Marketing Guides

Most businesses don’t have a growth problem — they have a prioritisation problem.Too many channels. Too many ideas. Too many disconnected tactics. Not enough clarity. A proper growth marketing strategy solves this by giving you: A clear direction A focused set of priorities A 90-day plan you can actually execute A way to measure what’s working A repeatable growth engine, not a list of tasks This guide walks through how to build a growth strategy the way we do it at Rise — st

Growth marketing has become one of the most overused terms in the industry, yet one of the least understood. Founders hear it everywhere. Marketers put it in their LinkedIn headlines. Agencies shout about it like it's the silver bullet. But here's the truth: Growth marketing isn't a tactic. It's not a channel. It's not "just acquisition. "It's a way of building your marketing function so it scales sustainably with fewer guesses and more clarity. At Rise - Growth Marketing Col

Personalisation in marketing has been on the roadmap for years - but for most teams, it was always just slightly out of reach. The technology existed, but it was expensive, required heavy engineering support, and demanded a level of manual input that didn’t scale. Fast forward to today, and the landscape has changed completely. Thanks to GenAI, personalised web experiences - tailored landing pages, dynamic demos, ultra-relevant emails, and context-aware product journeys — ca