When it comes to marketing and persuading customers, science can be just as effective as art.
In fact, using scientific principles of persuasion can often be more effective at increasing customer conversion rates than traditional advertising techniques.
This article will explain three major psychological principles of persuasion — the Milgram Principle, the Decoy Effect, and the Ben Franklin Effect—and provide examples of how you as a marketer or business owner can use each one to improve customer conversion rates on websites and apps.