Growth marketing is the practice of creating a marketing plan that focuses on growth, specifically the growth of a company's customer base, revenue and profitability. It is the process of experimenting and learning what works best to drive customer acquisition and retention.
Growth marketers are constantly testing new ideas and strategies, optimising their approach, and iterating based on data.
In this guide, we will dive deeper into the definition of growth marketing and explore some key aspects, best practices, qualities of successful growth marketers, indicators for hiring one and examples of successful growth marketing strategies.