Personalisation in marketing has been on the roadmap for years - but for most teams, it was always just slightly out of reach. The technology existed, but it was expensive, required heavy engineering support, and demanded a level of manual input that didn’t scale. Fast forward to today, and the landscape has changed completely. Thanks to GenAI, personalised web experiences - tailored landing pages, dynamic demos, ultra-relevant emails, and context-aware product journeys — ca
