AI is changing how marketing technology is built, bought and used. Explore embedded AI, agentic workflows, custom applications and the future martech operating model.
Personalisation in marketing has been on the roadmap for years - but for most teams, it was always just slightly out of reach. The technology existed, but it was expensive, required heavy engineering support, and demanded a level of manual input that didn’t scale. Fast forward to today, and the landscape has changed completely. Thanks to GenAI, personalised web experiences - tailored landing pages, dynamic demos, ultra-relevant emails, and context-aware product journeys — ca
