Growth marketing has become one of the most overused terms in the industry, yet one of the least understood. Founders hear it everywhere. Marketers put it in their LinkedIn headlines. Agencies shout about it like it's the silver bullet. But here's the truth: Growth marketing isn't a tactic. It's not a channel. It's not "just acquisition. "It's a way of building your marketing function so it scales sustainably with fewer guesses and more clarity. At Rise - Growth Marketing Col
