Client: The World Experience Organization (WXO) Industry: Professional Membership / Global Community Services: Marketing Audit, Growth Marketing Roadmap, Funnel Development The Challenge At the beginning of 2024, the WXO had a mix of marketing support in place, but it wasn’t fully aligned with their needs. Membership was growing, but only incrementally – not at the pace the organisation aspired to. They needed a clear growth strategy and a structured marketing function that c
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