Case Study: How Rise Helped The World Experience Organization Grow Membership by 200%

Barri Coen
2 days ago
2 min read

Client: The World Experience Organization (WXO)

Industry: Professional Membership / Global Community

Services: Marketing Audit, Growth Marketing Roadmap, Funnel Development

The Challenge

At the beginning of 2024, the WXO had a mix of marketing support in place, but it wasn’t fully aligned with their needs. Membership was growing, but only incrementally – not at the pace the organisation aspired to.

They needed a clear growth strategy and a structured marketing function that could turn interest into meaningful results. That’s where Rise came in.

Our Approach

Rise began with a comprehensive marketing audit, mapping out where the WXO’s current efforts were falling short and where the biggest growth opportunities lay.

From this, we built a tailored Growth Marketing Roadmap focused on driving membership growth and revenue. Our work included:

Identifying rate-limiting steps – removing friction points holding back applications.

Refining the acquisition funnel to convert more interest into committed members.

Prioritising high-leverage opportunities that would deliver measurable results.

The Results

Within 12 months, the impact was clear:

🚀 +200% increase in membership applications (year-on-year)

💰 +60% increase in revenue (year-on-year)

🎯 A structured, scalable acquisition funnel designed to fuel future growth

Long-Term Impact

By the end of 2024, the WXO had not only achieved a step change in growth, but also gained clarity on how their marketing function should operate long term.

With the roadmap in place and strong foundations laid, they were ready to make their first internal marketing hire – confident about the structure, skills, and priorities needed to continue scaling.

Why This Matters

This case study shows how a focused growth marketing approach can transform an organisation in just 12 months. By combining transparent auditing, a strategic roadmap, and hands-on optimisation, Rise turned incremental growth into exponential results.