Growth marketing gets talked about a lot — usually as a buzzword, a vague idea, or a “growth hack” someone promises will change your business overnight. But the reality is far more grounded. At Rise – Growth Marketing Collective, we define growth marketing simply as: a full-funnel, data-driven approach to marketing for growth — built to attract, convert and retain customers in a sustainable, measurable way. This article gives you the clearest possible growth marketing defini