Some of our search and growth clients
Across ecommerce, marketplaces, SaaS and consumer brands
THE PROBLEM
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When someone searched Google, you could watch it happen. When they ask ChatGPT which supplier to use, they get a shortlist of three or four names and no report anywhere tells you whether you were on it.
AI SEO is the work of making your business easy for AI systems to find, understand, trust and recommend.
WHERE YOU ARE NOW
Five situations, five starting points
Most businesses looking at AI SEO are in one of these. Find yours.
Your situation | Where we start |
|---|---|
Organic traffic is softening and you suspect AI is the cause | Diagnosis before spend. It is frequently not the cause, and we will tell you if it isn't. |
Competitors keep appearing in AI answers and you do not | Competitor citation analysis, then closing the specific source gap that is putting them there. |
AI describes your business inaccurately, or confuses you with someone else | Entity clarity. Usually the cheapest problem on this list, and often fixable in weeks. |
Your Google rankings are healthy but AI never recommends you | Entity and authority work. Ranking well and being cited are different problems with different causes. |
You have never checked whether AI mentions you at all | The free visibility check. You cannot fix what you have not measured, and the answer surprises most people. |
WHAT YOU GET
What a visibility check actually looks like
Most people asking for an AI audit have no idea what will arrive. Here is exactly what lands in your inbox, and how it is put together.
WHY RISE
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The reason AI does not recommend you is specific to your business, and there are only a handful of likely causes.
Crawlers may not be able to read your site properly. Your pages may not answer the questions buyers are actually asking. AI may be unclear on what you sell and to whom. Or, most commonly, nothing credible has been written about you anywhere else: listings, review platforms, roundups, comparison articles and press coverage carry a lot of weight, and your own website is only one input among many.
Those causes need completely different work, at completely different cost. So we find out which one is yours before quoting you for anything, and the package we scope is the one your audit points at rather than the one we have on the shelf.
Specialists, not generalists
The work is done by people who do this discipline full time, assembled around what your audit actually finds.
No junior teams
The person running your programme is the person doing the work, not someone relaying questions to them.
No guarantees we can't keep
Nobody can promise ChatGPT will recommend you. We improve the signals and measure the movement.
No fixed retainers
Scale up or down as the work needs it. No minimum term holding you in place.
If AI search will not move your numbers, we'll tell you.
If you already know AI visibility is what you want handled, good. It is what this team does, and we will get on with it. You also get a team that can see the rest of your funnel: we work across paid, SEO, CRO, email, affiliate, lifecycle and many others, so if your growth is being held up somewhere else you will hear about it in week one, and we can fix that too. You find out in week one rather than after a year of fees.
Category | Deliverable |
|---|---|
The questions | We write a set of questions a real buyer in your category would ask before choosing a supplier. Not keywords — full questions, in the words people actually use. You see the list, so you can tell us if we have misread your market. |
The platforms | Every question runs across ChatGPT, Google AI Overviews and Perplexity. AI answers vary between runs, so questions are asked more than once rather than screenshotted once. |
The score | Your visibility score is the share of those answers your business appears in at all. Nothing proprietary and no black box: 40% means you showed up in roughly four answers in ten. Alongside it we record how often you are cited as a source, and which pages get cited. |
The competitors | We record which businesses appear when you do not, and how often. In most categories a small number of names dominate the answers, and they are not always the ones you consider your competitors. |
The cause | Where the pattern is clear enough to call, we tell you what is driving it: a crawling problem, missing third-party sources, unclear information about what you do, or thin coverage of the questions being asked. |
The honest bit | If your category is one where nobody asks AI for recommendations, or if the real problem is somewhere else entirely, that is what the email says. |
Written by a specialist for your business, not generated by a tool. Back with you within one working day.
What you get from us
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A site AI crawlers can reach, read and quote from
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Pages that answer what your buyers ask before they choose a supplier
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Consistent, accurate information about what you sell and to whom
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Coverage on the listings, review platforms and publications AI actually cites
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Reporting that ends at enquiries and revenue, not citation counts
What to check before you sign anywhere
Does the quote arrive before anyone has looked at your site? Nobody can scope this blind
Are you promised guaranteed ChatGPT rankings? Nobody can deliver that
Will the reporting connect to enquiries, or stop at a visibility percentage?
HOW RISE WORKS
Wie wir Ihr Partnerprogramm verwalten
A single AI SEO project routinely needs technical SEO to fix crawling and rendering, content people to rewrite commercial pages so they can be quoted, digital PR to earn the third-party coverage AI treats as evidence, analytics to connect any of it to enquiries, and sometimes CRO once the traffic starts arriving.
Your problem will sit in one or two of those five. Hire a single specialist and you get their discipline applied to it, whether or not that is where it sits.
Rise is a collective of senior specialists rather than a fixed team, so you get the ones your audit calls for. If your problem turns out to be listings and reviews, you get the authority specialist and you are not paying for a content programme alongside them.
Technical SEO
Crawler access, rendering, architecture and structured data.
Content
Commercial pages and question coverage written to be extracted.
Digital PR
Listings, coverage and third-party sources AI actually cites.
Analytics
Tracking that connects AI visibility to enquiries and revenue.
THE TERMINOLOGY
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You will see answer engine optimisation, generative engine optimisation, AI search optimisation or LLM SEO. In practice they overlap almost entirely.
We use AI SEO because it keeps the work connected to the search foundations it depends on. AI systems lean heavily on search infrastructure, so a site with weak SEO fundamentals has a ceiling on its AI visibility whatever you call the work. Our complete guide to AI search optimisation covers how retrieval and citation actually work.
WHAT WE DO
AI SEO services
SERVICE | WHAT IT COVERS |
|---|---|
AI SEO consulting | Roadmap and advisory where you have an in-house team or existing agency doing the implementation. |
AI visibility tracking | Repeat measurement against a fixed question set, so you can see whether any of it worked. |
Third-party authority | Listings, review platforms, roundups and industry coverage that AI treats as evidence. |
Content and answer optimisation | Rewriting commercial pages so they can be extracted and quoted, and filling genuine question gaps. |
Entity and brand clarity | Making sure AI systems know who you are, what you sell, and who you sell it to. |
Technical AI SEO audit | Crawler access, rendering, site architecture, internal linking and structured data. |
Competitor citation analysis | Who gets recommended instead of you, and which sources AI is pulling them from. |
AI visibility audit | Your visibility across ChatGPT, Google AI Overviews, Gemini and Perplexity, scored against the questions your buyers actually ask. |
Looking for help using AI inside your marketing team rather than being found by it? That is a different service — see AI marketing consulting.
HOW IT WORKS
How an AI SEO engagement runs
STEP 1
Measure
We run your category's buyer questions across the major AI platforms and score where you appear, where you are cited, and who is recommended instead.
STEP 4
Fix
The right specialists do the work: technical, content, digital PR, analytics. You see who is working on what and why.
STEP 2
Diagnose
We work out why. It is usually a small number of specific gaps rather than everything at once.
STEP 5
Re-measure
Same questions, same method, so the change is comparable rather than anecdotal. Then you decide whether to continue.
STEP 3
Prioritise
A roadmap you can act on, ordered by likely commercial impact rather than by severity score.
MEASUREMENT
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Most AI SEO reporting is a screenshot of one good answer. That proves very little, because asking the same question twice returns different results. We run a fixed question set on a repeated schedule and track what actually moves.
Mention rate
How often your business appears at all across repeated runs of the same buyer questions.
Citation rate
How often AI links to you as a source, and which specific URLs it chooses.
Share of voice
How often you appear against named competitors in the same answers.
Commercial outcome
AI referral traffic, enquiries and revenue. Being mentioned is a step, not the result.
PLATFORMS WE MEASURE
ChatGPT
Google AI Overviews
Google AI Mode
Gemini
Perplexity
Claude
Microsoft Copilot
WHO WE HELP
Wie wir Ihr Partnerprogramm verwalten
B2B and professional services
Getting on the shortlist when buyers ask AI to recommend suppliers, consultants or providers.
Ecommerce
Product discovery and comparison, plus making sure merchant information is accurate.
SaaS and technology
Category recommendations, alternatives, integrations and comparison questions.
Startups and SMEs
Building visibility without an in-house SEO, content and PR function to run it.
COST
Wie wir Ihr Partnerprogramm verwalten
You do not have to commit to everything up front. The work comes in four stages and you decide how far to go. The first one is free, and plenty of people stop there.
Visibility check
Free. Send us your website and we will tell you where AI currently recommends you and where it does not.
Full audit
The paid diagnostic: full question set, all platforms, competitor citation analysis and a prioritised roadmap. From £350.
Implementation
The fixes. Priced against what the audit finds, and only for the specialists your problem actually needs.
Tracking
Repeat measurement so change is comparable over time rather than anecdotal. Monthly.
You pay for the specialist time your work actually uses. No account management layer, no minimum term, and you can stop after any stage.