Études de cas
How Rise Helped The World Experience Organization Grow Membership by 200%
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Client: The World Experience Organization (WXO)
Industry: Professional Membership / Global Community
Services: Marketing Audit, Growth Marketing Roadmap, Funnel Development
The Challenge
At the beginning of 2024, the WXO had a mix of marketing support in place, but it wasn’t fully aligned with their needs. Membership was growing, but only incrementally – not at the pace the organisation aspired to.
They needed a clear growth strategy and a structured marketing function that could turn interest into meaningful results. That’s where Rise came in.
Our Approach
Rise began with a comprehensive marketing audit, mapping out where the WXO’s current efforts were falling short and where the biggest growth opportunities lay.
From this, we built a tailored Growth Marketing Roadmap focused on driving membership growth and revenue. Our work included:
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Identifying rate-limiting steps – removing friction points holding back applications.
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Refining the acquisition funnel to convert more interest into committed members.
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Prioritising high-leverage opportunities that would deliver measurable results.
The Results
Within 12 months, the impact was clear:
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🚀 +200% increase in membership applications (year-on-year)
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💰 +60% increase in revenue (year-on-year)
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🎯 A structured, scalable acquisition funnel designed to fuel future growth
Long-Term Impact
By the end of 2024, the WXO had not only achieved a step change in growth, but also gained clarity on how their marketing function should operate long term.
With the roadmap in place and strong foundations laid, they were ready to make their first internal marketing hire – confident about the structure, skills, and priorities needed to continue scaling.
Why This Matters
This case study shows how a focused growth marketing approach can transform an organisation in just 12 months.
By combining transparent auditing, a strategic roadmap, and hands-on optimisation, Rise turned incremental growth into exponential results.
Ready to Unlock Your Growth?
If you want to move from incremental to exponential growth – just like the WXO – let’s talk.
Nos domaines d'expertise
Strategy & Planning
With 20+ years of experience, our lead Growth Marketing Consultant, Barri Coen has defined the strategies and planned tactical activities for well over 50 startups and SMEs.
Google Ads, Meta Ads, Linkedin, Twitter, TikTok, programmatic display and many others. We'll only recommend the most viable channels for your goals and budgets. FIND OUT MORE
Conversion Rate Optimisation
Our experience will give you the headstart needed but we then take a data-driven approach to A/B testing and iterating, working closely with your or our tech teams to drive continual improvement.
Marketing Auditing
In-depth Marketing Audits are designed to dig into both your marketing activities and marketing tech stack, identifying weaknesses and opportunities.
Content Marketing
Content marketing, whether website copywriting, blog writing, interactive content, whitepapers or infographics - can be a powerful channel to acquire, convert and retain.
Social Media
Whether you want to build brand awareness, a community or just be open for business where your customers might be, our social media experts can define your strategy and manage your channels.
SEO can be a sustainable growth engines from day 1. We've worked with the likes of Autotrader, Cazoo, uSwitch & Zoopla.
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CRM & Lifecycle Marketing
Emails, SMS, Push Notifications, In-app messaging, site signposting - all needs to be mapped out and aligned with the user journey and the business goals. Done well, Lifecycle marketing can increase ROI 10x.